Guests encounter a hospitality brand long before they notice its logo: through the way they discover it, enter, order, navigate, hold, taste, stay and leave. Opera Prima connects those moments into one coherent brand experience.
The Ritual Map
Focused Hospitality Identity
For smaller but serious venues that need a distinctive foundation and a tightly selected set of touchpoints.
$
8,000–12,000
Details
Timeline — Approx. 5–7 weeks
Strategy — Discovery, positioning foundation, audience/category context
Identity — Logo / wordmark, typography, color, graphic language
Applications — 3–5 priority hospitality touchpoints
Direction — Photography / illustration / material direction as relevant
Guidelines — Essential implementation guide
Destination Hospitality Brand System
The flagship engagement for venues where brand needs to shape the guest experience, not just the communications layer.
$
15,000–30,000
Details
Timeline — Approx. 8–12 weeks
Strategy — Discovery, positioning, brand idea, personality, category/destination context
Creative direction — Visual and experiential territory
Identity — Complete identity and brand world
Experience — Selected Ritual Map touchpoints across the guest journey
Applications — Menus, signage, objects, room/bar/restaurant collateral, packaging or merch as relevant
Launch — Key digital / campaign / social direction
Guidelines — Comprehensive brand system guide
Expanded / Multi-Venue System
For hospitality groups, larger hotels, multiple outlets, multi-location systems or projects with significant operational complexity.
$
30,000+
Details
Timeline — 12+ weeks
Use cases — Hospitality groups, multiple F&B outlets, multi-location, extensive signage, product extensions
Team — Additional specialist collaborators as required
Scoping — Custom proposal after discovery / qualification
Investment — USD 30,000+
Engagement — Custom proposal after discovery / qualification
Take the Hospitality Brand Health Assessment to see where your brand is strongest — and where the guest experience may be losing coherence.
Take the assessment
What do you mean by destination hospitality?
When should we involve Opera Prima?
What does a typical engagement include?
How much does a project typically cost?
How long does a project take?
Do you work internationally?